Start the Branding Lab
Create a stronger startup name before you invest in your logo, website, packaging, pitch deck, or launch campaign.
Branding Lab helps founders combine brand strategy with trademark-focused legal insight, so potential names can be refined, screened, and better positioned for protection.
Before you launch the brand, screen the risk.
Whether you are starting from scratch or already have a favorite name, Branding Lab helps you evaluate the name from both a brand strategy and trademark perspective before launch.
Name Creation
For founders who need help developing name ideas.
Name Screening
For founders who already have possible names and want USPTO pre-screening.
Trademark Filing
For founders who are ready to move forward with a trademark application.
Start Your Branding Lab Intake
Already Have a Name and Ready to File?
If you have selected a name and want to move forward with trademark filing, Beckman Law can assist with the application, filing strategy, and registration process.