Copyright protection is a powerful tool for growing companies, and more important than ever in the modern commercial environment. Thanks to Internet e-commerce, even small businesses can have a global presence immediately. But that global presence also grants competitors immediate access to our entire product mix, and rapid copying is rampant. An example of this is the trend toward rapid-cycle “knock-offs,” where hit products are targeted immediately for copying off shore, and on competitors’ shelves within weeks to catch a trend. And this type of fast-cycle copying applies to everything you do in business, including your website and ad copy. If somethings works, competitors find out and copy your approach, quickly. Of course, this is wrong. Creators work hard to build something special and valuable, and rapid copying “steals” the fruits of that hard work and creativity.

Copyright registrations are one of the most cost-effective tools to combat the rapid copying problem. A wide range of businesses and industries can benefit from copyright registration to protect their creative expressions. Every business has copyright-eligible works, like their website and other marketing materials. But even aspects of a product can be protected by copyright in many instances. A successful copyright registration creates powerful, “statutory damages” of up to $150,000 per willfully infringed work, without having to prove actual damages.

Contact us today, and let’s talk about how to protect your business with copyright. It’s not just for career authors and artists any more.