Start the Branding Lab

Create a stronger startup name before you invest in your logo, website, packaging, pitch deck, or launch campaign.

Tell us where you are in the naming process, and Beckman Law will help determine the right next step for brand strategy, trademark screening, or trademark filing.

Start the Intake

For startups, apps, products, platforms, consumer brands, and founder-led ventures.

Whether you are starting from scratch or already have a favorite name, Branding Lab helps you evaluate the name from both a brand strategy and trademark perspective before launch.

Name Creation

For founders who need help developing name ideas.

Name Screening

For founders who already have possible names and want USPTO pre-screening.

Trademark Filing

For founders who are ready to move forward with a trademark application.

Where Are You in the Naming Process?

I need help creating a name.
You are starting early and want strategic naming guidance.

I have a few names and need help choosing.
You want to compare options based on brand fit, trademark strength, and potential USPTO conflicts.

I already have a name and want to file.
You are ready for trademark screening, filing strategy, and application support.

Already Have a Name and Ready to File?

If you have selected a name and want to move forward with trademark filing, Beckman Law can assist with the application, filing strategy, and registration process.

Ready to Start the Project?