Build a Startup Brand Name That Is
Creative, Clear, and Protectable.
Branding Lab helps founders create strong names and screen them against
USPTO trademark filings before launch.
A brand strategy and trademark screening service for startups choosing
a company name, product name, app name, platform name, or consumer brand.
A Strong Brand Defined
Trademark strength can be measured on a sliding scale, as explained by the
U.S. Patent and Trademark Office — see the full explanation here.
Strong Trademarks are Arbitrary, with no established meaning in your field, and can be challenging to create, but they are cheaper to secure and to enforce.
E.G. “NVIDIA” for semiconductors.
Weak Trademarks are the opposite — they are Generic and Descriptive of your business, and easy to come up with but it can be impossible to protect and very costly to enforce.
E.G. “Cheese Pizzas” for a pizza restaurant.
Together We’ll Secure the Strongest Brand Protection
Our Philosophy
Our philosophy is simple: a brand name should be developed with both the market and the trademark register in mind.
A name can sound beautiful and still be legally risky. It can feel descriptive and easy to understand, but be too weak to protect. Branding Lab helps founders avoid those traps by combining naming strategy, competitive review, and trademark screening early in the process — before money is spent on logos, websites, packaging, advertising, or launch campaigns.
Join the BL's Branding Lab &
Sign the Engagement Agreement
STEP 1. JOIN
Launch the Brand
Add Registered Markings
Continuous Support with TM Maintenance & Enforcement Efforts
STEP 4. FILING W/ USPTO
Drafting TM Aplications
Editing & Filling
Responding to Office Actions
Registering or Revising
Our Process
STEP 5. LAUNCHING & SUPPORT
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
STEP 2. ITERATIONS & STREAMLINING
STEP 2. DISCOVERY & STRATEGY
Brand Workshops
Brand Audit
Audience Profiling
Competition Research
Naming Workshops
Voice & Tone
Pre-qualifying Chosen TMs
Drafting Search Report
